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Request for Proposals for Marketing & Brand Strategy for the Freshwater Research & Innovation Center
Posted by: Steve Kellman 5 days, 7 hours ago
This action plan and RFP are designed specifically for the Freshwater Research & Innovation Center in Traverse City. Since this is a freelance role, the focus is on a high-impact, lean strategy that leverages our existing partnerships (NMC, Michigan Tech, Traverse Connect, 20Fathoms) while building an independent brand that resonates with "BlueTech" companies and researchers.
Lab Hub to Drive Blue Tech Innovation on the Great Lakes
Posted by: admin 3 months, 3 weeks ago
Northern Michigan is positioning itself as a global hub for water technology and marine mobility with the development of the Freshwater Research & Innovation Center (FRIC), a $28.9 million, 40,000-sf facility designed to drive the "blue economy" and establish the region as an epicenter for water innovation. After officially breaking ground on September 12, 2025, the center will serve as a collaborative platform to move ideas from lab to market while safeguarding freshwater resources.
Ground broken on $29M Traverse City Area Freshwater Research Center
Posted by: admin 5 months, 3 weeks ago
ELMWOOD TOWNSHIP, Mich. — Groundbreaking took place last week on a $29 million freshwater research center in Elmwood Township, marking the start of construction on a facility designed to serve as a hub for science and education.
Traverse City area to benefit from Freshwater Research Center’s economic impact
Posted by: admin 5 months, 3 weeks ago
LEELANAU COUNTY — A possibly game-changing project is now on its way to being built just outside Traverse City on West Grand Traverse Bay.
Traverse City breaks ground on $29M freshwater research center for NMC and Discovery Pier
Posted by: admin 5 months, 3 weeks ago
LEELANAU COUNTY, Mich., (WPBN/WGTU) — Traverse City marked a significant milestone today with the groundbreaking of the nearly $29 million Freshwater Research and Innovation Center at Discovery Pier.